I work in advertising. I’ve known about Facebook’s sponsored post product for a while, but I’ve never really given it much thought. Last weekend I figured I’d give it a shot and see how it went. I posted a link to my write-up of The Spy Who Came in from the Cold to Facebook with this ad copy:
Probably not the best creative, but good enough for a test post like this.
Buying the ad was really simple. I simply clicked “Promote” and Facebook charged my credit card $6.99. I got no choices about whom my ad would be served to or what metrics I was trying to optimize.